You don't need a bigger team. You just need the right operator.
POET is your embedded Fractional Operator - the strategic partner who gets inside your business and makes growth actually happen.
Not a consultant who advises from a distance. Someone who rolls up her sleeves, learns what makes your business tick, and executes alongside you until it works.
Most founders aren't held back by their vision.
They're held back by everything surrounding it - the operational drag, the gaps in the system, the wholesale opportunities sitting untouched, the decisions that only get made when they personally show up.
When you're the bottleneck in your own business, the growth ceiling is you.
That's exactly the problem POET was built to solve.
I embed directly into your business across the areas that matter most - operations, wholesale and distribution, revenue strategy, and hands-on execution.
You get senior-level thinking and direct delivery, without the overhead of a full-time executive.
One operator. Fully committed. Completely accountable.
Client Testimonials
“Working with Courtney from Poet Agency has been such a defining part of bringing the retail side of Assistini to life. From the very beginning, she stepped in not just as a strategist, but as a true partner in the process.
Courtney supported me across every layer, from shaping the initial idea and product development, through to building out a clear and thoughtful go-to-market plan. What really sets her apart is the way she thinks about the back end just as much as the front, helping me put strong, practical processes in place so everything actually runs smoothly, not just looks good on paper.
She has this incredible ability to take what feels like a big, overwhelming vision and turn it into something structured, achievable, and genuinely exciting. I can confidently say I wouldn’t have been able to launch this retail arm of Assistini in the way I have without her.
I’m so grateful to have had her in my corner through this and excited for the next chapter of my business!!”
— Christina, Founder
“I initially engaged Courtney to help with my wholesale strategy for my new brand Bumpies Kids Care.
From the get go Courtney stepped in and planned out what my stratgey for wholesale should look like for growth.
She significantly grew my wholesale distribution with her outreach and follow up. When she came onboard I had 2 stockists and with her hard work she grew this to 20 new stockists within the first 2 months of working together.
She has optimised our strategy and planned out what the next 12 months will look like for my brand not only across wholesale, but new product development, system upgrades and implementations. I’m so thankful for the organisation she brings to my day.
She’s hard working, efficient and a great investment for your business.”
— Nicole, FounderNot your Typical Agency
The name says agency. The model says otherwise.
Poets don't outsource their work. They sit with it, revise it, put their name on it, and mean every word. POET was built on the same principle.
No account managers. No junior handoffs. No strategy decks that gather dust. When you work with POET, you work with me - directly, consistently, and with full accountability for outcomes.
I named it POET because I always believed it could grow into something bigger. A collective. A society of operators who believe what I believe: that founders deserve better than advice from a distance. That a business should fund your life, not consume it.
For now, it's just me - and that's exactly the point.
The Poet Difference
Every engagement is built around your specific stage, your specific goals, and your specific gaps. I embed into your business as a trusted partner, learn what makes it tick, and focus entirely on what moves it forward.
I don't just advise. I build. I implement. I stay until it works.
If something sits outside the expected scope? Bring it. I thrive on a challenge.
Good leaders know their limits. Great leaders strategically outsource.
Ready to stop being the bottleneck in your own business?
Let's talk about what's possible.
