You've booked your stand. Now what?

Most founders show up to Tradeshows with great products and zero systems in place. No outreach done before the show. No clear pitch. No plan for what happens when the doors close and the leads go cold. They hope their product will sell themselves. Some can, most don’t.

The Tradeshow Roadmap changes that.

This is a practical, founder-friendly guide that walks you through every stage of your Tradeshow preparation - from getting your wholesale foundations right to knowing exactly what to do in the days after the show to convert conversations into confirmed stockists.

You do not need a wholesale manager or a big team. You just need the right framework and the confidence to execute it.

What's inside:

• Brand and wholesale readiness audit so you know exactly where the gaps are before you get to the floor

• Stand preparation checklist covering everything from collateral to lead capture to what to actually say to a buyer

• Targeted outreach guide for reaching independent retailers before the show so they already know your name when they walk past your stand

• Buyer type breakdown covering who attends Life Instyle, what they are looking for and how to pitch to each one

• Post-show follow-up timeline so no lead goes cold - mapped out day by day for the 30 days after the show closes

• Wholesale pricing reference so you can walk into any buyer conversation knowing your numbers

• Week-by-week preparation checklist from 10 weeks out to show day

This is for you if:

• You are exhibiting at Life Instyle Melbourne 2026 for the first time or want to do it better than last time

• You are a founder running your wholesale yourself without a dedicated sales team

• You want to show up prepared, confident and with a system - not just a beautiful stand

This is not for you if:

• You are looking for someone to do it all for you (we have a service for that - see our services page)

• You have already exhibited multiple times and have a proven system that works

$89 — Instant digital download

Delivered as a PDF immediately after purchase. Yours to keep, revisit and work through at your own pace.

FAQ

When will I receive the download?

Immediately after purchase - straight to your inbox.

Is this relevant if I have exhibited before?

Yes, if your previous shows haven't converted the way you hoped. The framework works whether it's your first show or your third.

What if I want more support than the download?

Book a discovery call and we can talk through what level of support makes sense for your brand and budget.